Fat Tony put together this great behind the scenes article on his blog, detailing how he went about shooting the new S&M advert with Chad Johnston, check it out in the link below.
http://fattonyenterprise.com/blog/2011/02/22/behind-the-photo-sms-chad-johnston-full-page-ad/
Loving this! Great article Fat! Please keep these coming! The advert is awesome, captures Chad's style really well.