London flatland riders from emer bmx on Vimeo.
A small group of us were looking forward to showcase ‘Flatland’ at the opening show of the world’s largest athletic competition in London this year.
We are a small percentage of the acts which were cut, but rather than let all the practice go to waste, we went out last weekend to shoot a quick film featuring some of the riding we would’ve done in the given space and time.
We really wish London, the UK and all the good people involved all the best of luck with the forthcoming events for 2012!
Olympiamania, Go London ! & flatmatters !
That’s the first track stand I’ve seen performed without the bars and the seat matching up, nice. ha ha…
that sucks for the guys man, imagine thinking your in the olympic games closing ceremony, then 2 weeks to go , your cut, nice riding tho
awesome johann
Flatland had the primary spot and literally centre stage in the finale- it was going to be the largest tv exposure moment for flatland of all time.
The styling, design setting was spectacular.
The debatable pros and cons of exposure would’ve certainly loomed on, but with one billion viewers, it would’ve changed the face of our sport overnight.