It’s hard to put into words what I want to say regarding James White’s new, incredible “In Control” edit. I feel there is so much to cover, of course, I am compelled to give it my best shot!
Whilst many are only posting clips to Instagram and concentrating on contest riding, James — at the age of 55 — is arguably one of the most active flatland riders on the planet outside of the contest arena over the past several years. When you consider his regular Instagram posts, the quality of his creative, no compromised riding style, and the standard of his filming and editing, it’s truly a whole package.
Back in the summer, at Bob Haro’s iKonix launch, I said to James — tongue in cheek — “You’ve been quiet on socials in recent months, what’s going on?”
He replied, “I’m working on a big edit, around 13 minutes. It’ll be coming out in November.”
James is one of the most influential riders on the flatland scene, and I hope that by going the extra mile on filming this video part, it inspires others to do the same on their own journey.
I’ve just returned from my trip to Japan today, so I realise I’m a little late posting this — but it’s really good to see a video over four minutes being shared and watched over and over. Is this the start of a shift in social media trends? People do have attention spans after all judging by the view count already!
Top marks to Whiteski, one of the best edits of the year!
