Text: Effraim.
Photos: Effraim, Bart de Jong.

Good morning everyone!

Friday 27th November marks a special day, today I celebrate twelve years of running the Flatmattersonline website!
In 2008 I said to myself after plenty of conversations and prompting from Sam Foakes on our trip to Japan (see yesterdays TBT) “let’s make a place where Flatlander’s can “document their riding, share it and naturally progress!”.”

The meaning of FM…

The name “flatmatters” originally had two meanings, the obvious, flat is important, the second, discussing topics flatland related, this became more meaningful when Mark Noble at Ride UK asked to start a flatmatters page in his magazine.
My parents competition, King of Concrete helped indirectly come up with the name, when other contests across the globe were dripping flatland. Flatland very much mattered at King of Concrete, there was a big contest floor to ride, prize money etc. I helped design a Flatland Matters tee to giveaway to everyone who rode the contest back in 2000 era, great times!

The original concept of starting Flatmattersonline pretty much runs true 12 years on. I wanted an independent place for Flatlander’s to be able to look at fresh content everyday, and help inspire their session that day. I thought if I am looking for something else on the net, than perhaps other people are too.
Interestingly enough, when I started FM back in 2008, video platforms such as YouTube and Vimeo were pretty fresh so not a lot of people were using them, and I was relying heavily on original content which eleven years on is something I am going back to and am more inspired by. So between October/November 2008 was spent writing articles to et ready for the 27th November launch.
From the initial generic blogspot days, to a full website FM that has seen many changes over the past 12 years. I really do have to pinch myself when I think about how many posts, and also how much time I must have spent putting content together for you the viewer at home.

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